- Digital Strategy
- Devise, lead and implement.
- Based on identifying key digital opportunities that foster business growth
- Sales Force Marketing Cloud – Customer Journey Automation Tool
- Ensure usage is maximised by team and supports all aspects of the business – customer retention, recruitment and reawaken dormant customers, sales support and provide efficiencies to existing processes.
- Integration with web/digital assets.
- Regular analytics and reporting on impact of activities and ongoing learning to improve and enhance future activity.
- SEO
- Devise and implement an ongoing SEO strategy to support the promotion of the full product range and product launches.
- SEO tactics to include technical back end work, back links, digital PR, and creative product related content.
- Paid google/social media advertising.
- Work, brief, monitor and assess RoI with 3rd parties where appropriate.
- Websites
- Oversee and action new web design, build (wide range of functionality including e commerce) & maintenance.
- Ensure the website estate is fit for purpose and maximises all ‘silent salesmen opportunities’.
- Keep optimised for SEO.
- Integrate with Sales Force Marketing Cloud.
- Social Media
- Ensure strategy and content aligns with business objectives, including brand awareness, education of and creating demand for our products and services.
- Increase following/engagement and impact of current channels.
- Management Responsibilities
- Provide line management, direction and support to the Digital Exec and ensure their outputs are maximised as required. All general line management responsibilities including appraisals, time off etc.
- When appropriate brief in required support from external agencies, maintain working relationships and ensure RoI.
- Timely data and reporting for Marketing Director and SLT (see below).
- Legalities and reporting
- Analyse ALL digital statistics (SFMC, Social media, website, SEO activity) on a regular basis, provide reports and intelligence to analyse success / failures, and importantly how we continually improve digital activity, based on the data.
- Utilise all reporting tools /data to ensure reporting dashboards are comprehensive and can provide succinct, user friendly reports.
- Set KPIs with Marketing Director.
- Ensure all activity is compliant with current legislation/policies, GDPR, Cookie, Privacy etc across all platforms.
- Work within budget.