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Marketing DirectorCity of LondonPermanent£70,000 - £90,000Our client is a growing Luxury asset firm looking to hire a Marketing Director to join their team in London. This is an amazing opportunity to work with a reputable and dynamic firm within financial services. The successful candidate will have extensive experience rolling out effective marketing and sales plans. This will be a wide and varied role where marketing, PR, content creation, and E-commerce will be key factors to your success.WHAT YOU WILL DO
As the Marketing Director, you will be working within the Luxury Asset Management Division.
Work alongside the PR agency to implement a successful PR strategy, events, and initiatives
Instruct the PR team on what, how, and when they need to deliver key tasks
Use existing connections to further develop relationships with important publications to ensure coverage of events, thought leadership activities, and the firm's overall
Create an advertising plan, including PPC campaigns, display, and social media ads
Work alongside the advertising agency to implement all initiatives and keep up to date on industry trends and changes
create and develop lead generation initiatives, working closely with the Sales Team to identify areas for improvement
Increase visibility and engagement on social media channels
Manage and guide the Organic Marketing Team, ensuring success on UGC campaigns and to improve organic search visibility
Oversee the creation of a content plan and timeline
Ensure that all projects align with brand values and target audience
Manage the creation and roll-out of email marketing campaigns
Work closely with other teams to ensure that the marketing arm is working towards core business goals
Ensure that all projects are completed within the allotted marketing budget and create a tangible ROI
WHO YOU ARE This role requires a creative, organised, and innovative individual who is capable of managing and leading large teams. You must have demonstrable experience creating substantial ROI generated by marketing campaigns. The successful candidate will be team-driven and able to work and lead under pressure.
At least 3 years of experience in a head of Marketing role and looking to make the step to Director
Experience in drinks or luxury goods is essential
Experience working on B2C marketing campaigns
Experience using Google Analytics, Google Search Console, SEMrush, HubSpot and WordPress
A degree in digital marketing or similar
Impeccable communication skills with an acute attention to detail
Able to multitask and prioritise while working towards short and long-term goals
Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.
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